Working on Amazon Influencers has been incredibly energizing. The work is all about translating complex tools and opportunities into messaging that helps Creators earn and grow their businesses. In a space that moves quickly, the voice evolves constantly—and it’s pushed me to grow as a copywriter and UX writer.

Amazon Influencers marketing

Creator Stars: I led the messaging strategy for Creator Stars, a tiered benefits program positioned as a gamified experience that rewards Amazon Influencer wins. I focused messaging on encouraging Influencers to invest more in their Amazon business and receive perks and benefits. The launch was supported across all marketing channels and continues to be a huge success.